CRONUTS.DIGITAL - CUSTOMER JOURNEY FOR CUSTOMER
| Etapa | Descripción | Touchpoints Digitales | Acciones de Marketing a Realizar | KPIs |
|---|---|---|---|---|
| Awareness | Introduce a new audience to CRONUTS.DIGITAL and its offerings. | Social Media Ads, Google Search, Content Marketing | - Launch targeted social media campaigns | - Impressions |
| - Optimize website content for search engines | - Reach | |||
| - Publish blog posts highlighting key services | ||||
| Interest | Capture the audience's interest and provide more detailed info. | Landing Pages, Email Marketing | - Create visually appealing and informative landing pages | - Click-through Rates (CTR) |
| - Implement email campaigns with engaging content | - Email Open Rates | |||
| - Offer downloadable resources for deeper insights | ||||
| Consideration | Help potential customers evaluate CRONUTS.DIGITAL's offerings. | Webinars, Free Trials, Consultation Calls | - Host webinars showcasing expertise and solutions | - Webinar Attendance |
| - Provide free trials for hands-on experience | - Conversion Rate from Trial to Purchase | |||
| - Schedule consultation calls to address specific needs | ||||
| Decision | Convert leads into customers by emphasizing value and benefits. | Drip Campaigns, Demo Videos, Testimonials | - Implement drip campaigns with personalized content to nurture leads | - Conversion Rate from Lead to Customer |
| - Create demo videos illustrating the ease of using CRONUTS.DIGITAL | - Testimonial Engagement | |||
| - Showcase customer testimonials to build trust and credibility | ||||
| Purchase | Facilitate a seamless buying process for customers. | E-commerce Platform, Live Chat | - Optimize the e-commerce platform for easy navigation and quick transactions | - Purchase Conversion Rate |
| - Implement live chat support for real-time assistance | - Average Order Value (AOV) | |||
| Post-Purchase | Foster post-purchase engagement and satisfaction. | Email Follow-ups, Social Media Engagement | - Send thank-you emails with exclusive offers and related products | - Customer Satisfaction Scores (CSAT) |
| - Encourage social media sharing and tagging for community building | - Repeat Purchase Rate |
To learn more about us, visit www.cronuts.digital 🚀
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